Mila Zegna Baruffa was born and raised where there is the pride of being the flagship of Italy’s textiles: Biella.

She is the daughter of Giulio Zegna Baruffa, she worked for 10 years in the family business as Creative Director;
that was her privileged observatory where she was able to cultivate what today is her wealth of knowledge and thus become a contemporary woman where modernity is accompanied by her curiosity and the great passion for life and good taste.

In 2006 she left the Biella area to start a new adventure, again in textiles, but this time in silk, along the supply chain up to the finished product, becoming CEO of Isa Spa, a company recognized for its savoir faire in the world of silk printing and beachwear production, underwear and leisurewear 100% made in Italy at the exclusive service of luxury. Because this is her DNA.

The roots for Mila are fundamental, they are what led her to found Mila ZB in 2014.

It is precisely the strong desire to share with people like her products that stand out for their high quality, attention to detail, the search for materials and the peculiarity of the workmanship that the collections of Mila Zegna Baruffa are born.

Inspiration, simply everything that touches the deepest strings of Mila Zegna Baruffa.
In fact, each collection is linked to a memory, to a particularly dear object from Mila’s life. The fil rouge is her passion where she dominates the love for nature and travel, the colors and scents of the gardens, the sea, art, architecture and fashion but above all the joy of those who live their life intensely.

“I thought of people like me who are demanding in terms of quality but want a non-branded product. I’m not a brand...I just want to share a dream, a passion for beauty “